PENGUATAN DAN PENGEMBANGAN MODEL BISNIS BERKELANJUTAN GLEN CHOCO: PENDEKATAN TRIPLE LAYER BUSINESS MODEL CANVAS

Cocoa plants are a leading plantation commodity that entirely exists in Indonesia. One of which is the highest production Edel 2019 located at PTPN XII Kendenglembu, has cocoa processing industry, namely Doesoen Kakao, and great potential improving economy social aspects. However, weakness using aluminum foil packaging, considered less environmentally friendly. The purpose this study to find out mapping sustainable business model “Glen Choco” TLBMC (Triple Layer Business Model Canvas) decision PMIA (Plus Minus Implication Analysis). research method uses descriptive analytic methods. results show: 1) on economic layer describe all elements, environmental can’t End Life because packaging isn’t friendly, Social Impact it no impact poor society, 2) Decision high score 109 strengthen model. lowest 70 develop model, 96 models.